About Us


Growing up in Canada, like most people I always loved jewelry and had a special passion for nice pieces. My grandfather was a famous jeweler in Canada which most people in our community would get their Jewelry and Gemstones from. As I grew older my passion grew with me and I started designing pieces on my own and selling them on various online platforms and through pop up shops. I always wanted to own my own jewelry shop and store and did just that about 15 years ago. Eventually, I moved to Los Angeles for business opportunities that came my way and I opened my shop in the heart of the jewelry district in Downtown Los Angeles.

Having an office in The International Jewelry Building helped me grow my business and develop relationships with so many essential people for my business. I found a niche and a void in the jewelry industry which was designing customized and personalized pieces for a fraction of the cost most jewelers would charge. It made me so happy to have clients that leave with a jewelry piece they will always cherish and would be able to pass on to their children.


Through our relationships and our footing in the jewelry business, we are able to provide our diamond jewelry at a significantly lower cost than most of our competitors. That doesn’t mean we compromise on quality, the opposite is true. We go above and beyond to make sure all our jewelry is precisely made and use the highest quality of gold and diamonds available in the industry. We have an extensive and thorough quality control which each piece undergoes and is inspected before it is shipped.


Our method of success has been only through giving back to our community and to the less fortunate. Each month we choose a specific charity organization and commit 10% of our net profit to the less fortunate. By shopping with us, you turn your shopping into a charity act and help us give back to the needy.

We thank you for visiting our website and look forward to serving you.