Privacy Policy

SSL Encryption

When we transfer sensitive personal information such as credit card information over the Internet, we protect it using Secure Sockets Layer (SSL) encryption technology, the industry-standard method for computers to communicate securely without risk of manipulation or recipient impersonation. We utilize this encryption during the online checkout process, including the acceptance of your credit card information.

We are a verified Authorize.Net merchant. Authorize.Net is committed to providing its merchant customers with the highest level of transaction processing security, safeguarding customer information, and combating fraud. More merchants trust Authorize.Net than any other payment gateway to process their eCommerce transactions securely. For more information about the benefits of Authorize.Net’s secure transaction processing, please visit the Authorize.Net website.

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent any personally identifiable information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your personally identifiable information with any third party outside of our organization, except to fulfill your request, e.g. if you place an order with us. We can share your non-personally identifiable information with others to improve our website and marketing efforts.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Sharing your Information with Third-Parties

As a policy, Gem Jewelers Co. does not sell, trade or rent your personally identifiable information to third-parties. However, Gem Jewelers Co. may combine the non-personally identifiable information you provide to Gem Jewelers Co. with information that is publicly available, collected through data collection devices and/or information that is received from Gem Jewelers Co.’ partners, affiliates or other third parties to improve the Gem Jewelers Co. website. Gem Jewelers Co. reserves the right to share such aggregate information with third parties for that sole purpose, as well.


If you provide Gem Jewelers Co. with personally identifiable information, this information may be used to provide you with information regarding Gem Jewelers Co. and its products and services. For example, we may communicate to you information regarding promotions, surveys, contests, sweepstakes or product or service updates. Your personally identifiable information may also be used to improve and customize our website’s content, layout and services. These uses improve and customize our interactions with you.

If you contact a customer service representative or jewelry consultant and provide personally identifiable information to the consultant or submit a request through our Website, we will use your information to respond to your request and to provide you with additional information that we believe may be helpful to you.

In addition to the uses set forth above, if you place an order with Gem Jewelers Co., we will use your personally identifiable information to confirm your order, prevent and detect fraud or abuse, respond to your requests or inquiries, provide you with other administrative information regarding your order and provide you with any other information we believe may be helpful to you.

Compliance with Law and Fraud Protection

We may collect and disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may collect and possibly share personally identifiable information and any other information available to us in order to investigate, prevent or take action regarding illegal activities, including suspected fraud, or as otherwise required by law. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.

Partners, Affiliates, and Service Providers

We may share your personally identifiable information with authorized third party partners, agents and contractors. For example, if we need to ship something to you, we must share your name and address with a shipping company. Examples of other third parties that we may share your personal information with include: web hosting companies, fulfillment companies (e.g., companies that fulfill product orders), loose diamond suppliers, jewelers, assemblers, data analysis firms, affiliates, third party consulting or marketing firms and email service providers. Additionally, if you use a credit card or other financing alternative to place an order with Gem Jewelers Co., to confirm and process your order we will share your personally identifiable information with the credit card company or financing company. These third parties only receive personally identifiable information if such information is needed to perform their function(s), and they are not authorized to use any personally identifiable information for any other purpose(s) other than the purpose(s) set forth by Gem Jewelers Co.. We only provide third-parties with the minimum amount of personally identifiable information necessary to complete the requested service, product or transaction.

Feedback and Testimonials

If you provide feedback or testimonials on the website or on Gem Jewelers Co. products or services, we may post this feedback or testimonial, including personally identifiable information, on the website or in marketing and promotional materials. We may, by our sole discretion, edit feedback or testimonials for length and content.

International Transfer

Your personally identifiable information may be stored and processed in the United States or any other country in which Gem Jewelers Co. or its partners, affiliates, service providers, subsidiaries or agents maintain facilities and by using this Website, you consent to any such transfer of information outside of your country.

IP Address

When you visit our website, Gem Jewelers Co. collects your IP address to assess, diagnose problems, and improve functioning of our website, servers, and hosting providers as well as to analyze trends and traffic patterns, gather demographic information, and track the date, time, and duration of each session within our website. Your IP address may also be used in combination with your personally identifiable information for credit fraud protection and risk reduction.

Data Collection Devices, such as Cookies and Web Beacons

In some instances, Gem Jewelers Co. may collect non-personally identifiable data through the use of cookies, web logs, web beacons and other monitoring technologies. Where authorized by us, third parties may use cookies, Gem Jewelers Co.’ web log files, web beacons and other monitoring technologies to compile aggregate statistics on Gem Jewelers Co.’ behalf to improve the usability, performance and effectiveness of our website and marketing programs. We may share or transfer non-personally identifiable information with or to our affiliates, licensees and partners.

“Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. We use cookies on certain pages of our website to, among other things, analyze our web page flow, measure promotional effectiveness, deliver you a more customized shopping experience, track visits from our affiliates and partners and allow the use of our shopping cart. Gem Jewelers Co. does not use cookies to store or collect any personally identifiable information. You are always free to decline our cookies if your browser permits; although, by declining the use of cookies you may not be able to use certain features on the website.

Gem Jewelers Co. Web pages may also contain electronic images known as Web beacons. These Web beacons allow Gem Jewelers Co. to count users who have visited certain Web pages or to deliver co-branded services. Gem Jewelers Co. may also include Web beacons in its email messages in order to determine whether the message has been opened or acted upon.

Links to Other Websites

Our website may provide links to other third-party websites which are outside our control and not covered by this privacy policy. We encourage you to review the privacy policies posted on these (and all) websites.

Updating Your Information

If you would like to update or revise your personally identifiable information, please contact us at or contact one of our customer representatives at (855) 490-4365.

Your Consent to Gem Jewelers Co. Privacy Policy

By using this website, you agree to Gem Jewelers Co.’ privacy policy. This is our entire and exclusive privacy policy and it supersedes any earlier version. We may occasionally update this privacy policy to reflect changes in our practices and services. When a revision is made we will revise the “last updated” date on this page. Gem Jewelers Co. encourages you to periodically review this policy to learn how we are protecting your information. Your continued use of this website constitutes your consent to this privacy policy and any updates.

Your Florida Privacy Rights

Florida Residents – If you are a resident of Florida, in addition to the rights set forth above, you have the right to request information from Gem Jewelers Co. regarding the manner in which Gem Jewelers Co. shares certain categories of personal information with third parties for their direct marketing purposes. Florida law gives you the right to send us a request at a designated address to receive the following information: (1) the categories of information Gem Jewelers Co. disclosed to third parties for their direct marketing purposes during the preceding calendar year; (2) the names and addresses of the third parties that received that information; and (3) if the nature of the third party’s business cannot be determined from their name, examples of the products or services marketed. Gem Jewelers Co. may provide this information in a standardized format that is not specific to you.

Changes to this Policy

Gem Jewelers Co. may change this Policy from time to time. If we make changes, we will notify you by revising the “last updated” date located below, in some cases we may provide you with a more prominent notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Policy to stay informed about our information practices and the ways you can help protect your privacy.

Credit Card Orders

We are usually able to process approval of your credit card within 24 hours, which expedites the transfer of funds and minimizes the delay of shipment. We obtain credit card authorization from the card-issuing bank and employ other verification techniques before completing any transaction. We will not store your credit card or payment information after your transaction with Gem Jewelers Co. is complete.

Signature Requirements for Delivery

For your protection, Gem Jewelers Co. insures and registers all items over $1000 for their full value. Gem Jewelers Co. requires that all deliveries must be made to a physical business or home address. We also require an adult to sign for the delivery.

Questions or Comments

This website is owned by BSD Sales LLC and operates under the DBA of Gem Jewelers Co. If you have questions about this Privacy Policy, or the information practices, please contact Gem Jewelers Co. customer service department at or (855) 490-4365. Privacy Policy Updated August 4, 2020.